In the research and analysis phase it is important to understand the status of the website, both in terms of internal code, source code and published contents.We continue with the analysis of the quantity of research for each individual keyword, the level of competitiveness and the major competitors on the market. Once the techniques to be used have been established and the final list of the keywords to bet on, the appropriate internal modifications are applied on the website.Search engines prefer sites with clean code and possibly validated according to W3C standards as well as text styles loaded through external files.Another essential element is the loading speed of the site, which if too low could be penalized by search engines. The creation of a software that contains specific rules for search engines allows us to model the project to our needs and obtain the highest speed to load the pages of the site.Finally, understand which keywords are important for your business the CPC and the search intent of your target so as to bring your content to a particular level thanks to Topper that is always by your side.Choose four keywords according to your ideal optimization and let yourself be guided by the automatic suggestions of Topperthetop contents to highlight every aspect of your project and then bring your contents to the top of the rankings. Art. id:30 | https://www.toppersystem.com/extra_information.php?lang=en