Lorenzo Sabatini Publisher

The Challenge
Lorenzo Sabatini has worked in various press offices and as a collaborator at LC styling for five years. He carries out the Editor, Creative and Content creator activity as a freelance, collaborating with important companies in the sector. The site aims to list the multiple artistic activities carried out.

Unfortunately, although the website has been active since 07/10/2019, it appears rich in content and well structured, the number of new visitors arriving was very low.
The website was not present in any of the major search engines.

All the structural conditions that would allow it to gain consideration from Search Engines were missing.

We needed a precise and targeted SEO intervention capable of making the site faster and more visible on Search Engines by typing: “editore giornalismo moda” and “editor creativo”.

Diagram of the initial situation

✓	THEME	DFD Ronneby, ver. 3.4.8
⚠	SECURITY	not available
⚠	SEO PLUGINS	Yoast
✓	HOST	AS31034 Aruba S.p.A.
⚠	N. PAGES	152

The solution
The developer of the site contacted the Topper System SEO to   support service asking for advice on how he could get the best possible results to appear high in Search Engines:
The Topper System SEO support service helped the developer in three steps:

1 We recommended installing Topper System SEO, followed by WordFence. We also recommended linking the site to Google Analytics.
• Topper System SEO to maximize results on Search Engines of the established keywords.
• Goole Analytics to monitor accesses with a complete and very intuitive tool for even non-expert users.
• WordFence because security in SEO and information technology in general plays a fundamental role.

2 After installation we recommended optimizing all the pages of the site with the Topper System SEO plugin specifying as main keyword “editore giornalismo moda” for half of the pages and “editor creativo” for the other half.
We suggested that the Client activate all the features included in the plugin:
• Anti-spam support
• Cache control
• Lazy Load Smart Image
• CO2 Application
• automatic updates of optimized pages

3 We recommended that Customer create an account in Google Search Console and Webmaster Tools in Bing to acquire verified owner status and submit sitemap urls.

Diagram of the final situation

✓	THEME	DFD Ronneby, ver. 3.4.8
✓	SECURITY	Topper System SEO, WordFence
✓	SEO PLUGINS	Topper System SEO, Yoast
✓	TOPER SYSTEM SEO CONFIGURATION	• The pages have been optimized by setting the image optimization level to "Advanced" • The pages have been optimized by setting the "Defer" template to Javascript resources
✓	HOST	AS31034 Aruba S.p.A.
✓	N. OPTIMIZED PAGES	148/152

The result
The optimization processes of the Topper System SEO plugin favor an increase in the visibility on the net and in the speed of navigation of the website.
The source codes are optimized to make the site lighter, compatible with modern browsers and with the contents declared in the scripts easier to analyze and understand by Search Engines.










Still today the placements in the respective SERPs are stable.
The combination of the results has generated a great visibility of the Lorenzo Sabatini website.
The consequent strong credibility has only triggered a process that has helped to increase the number of clients and commissioned works.





Customer: Lorenzo Sabatini
Website developer: Marco Bottarel 
Website: https://www.lorenzosabatinieditor.com