reaches the first position on the search results pages of Google, Bing and Yahoo and remains stable in search: “wine shop Greve in Chianti”
The challenge
Fattoria Santo Stefano of Greve in Chianti is an agricultural company specialized in the production of fine wines, such as Chianti Classico, using traditional and environmentally friendly methods. In addition to the production of wine, they offer hospitality to visitors in a welcoming farmhouse , where it is possible to enjoy a stay immersed in the tranquility of the Tuscan countryside. They also organize tastings and food and wine excursions, thus allowing visitors to discover the scenic beauty of the region and immerse themselves in the Tuscan culinary culture.
Despite the website being online since 04/08/2017, the number of new visitors did not meet the company's expectations.
The presence of the website in the main Search Engines for keywords related to wine was absent.
All the structural characteristics necessary to obtain visibility on Search Engines were not present.
It was necessary to adopt targeted and precise SEO measures to optimize the speed of the site and improve its visibility on Search Engines by typing: “wine shop Greve in Chianti”
Initial situation diagram
| ✓ | THEME | Divi |
| ⚠ | SECURITY | not available |
| ⚠ | SEO PLUGIN | Yoast, Autoptimize |
| ✓ | HOST | DHH Switzerland SA |
| ⚠ | NO. OF PAGES | 558 |
The solution
The website developer has decided to propose to his client to install the Topper System SEO plugin.
Following installation, the site pages have been optimized in their respective languages, with a main keyword assigned: “wine shop Greve in Chianti”.
Also, all features included in the plugin have been activated:
• Anti-spam support
• Cache control
• Smart image Lazy Load
• CO2 Application
• optimized automatic page updates
Final situation diagram
| ✓ | THEME | Divi |
| ✓ | SECURITY | Topper System SEO |
| ✓ | SEO PLUGIN | Topper System SEO, Yoast, Autoptimize |
| ✓ | TOPPER SYSTEM SEO CONFIGURATION | • The pages have been optimized by setting the image optimization level to "Advanced" • The pages have been optimized by setting the "Defer" model to Javascript resources |
| ✓ | HOST | DHH Switzerland SA |
| ✓ | NO. OF PAGES OPTIMIZED | 123/558 |
The result
The optimization processes of the Topper System SEO plugin favor an increase in online visibility and website navigation speed.
The source codes have been optimized to make the site lighter, compatible with modern browsers and to facilitate the analysis and understanding of the contents declared in the scripts by Search Engines.
Even today the positioning results in the SERPs remain stable
The combination of results has led to a significant increase in the visibility of the Fattoria Santo Stefano website.
The greater visibility on Search Engines has contributed to increasing wine sales and encouraging direct bookings for the farmhouse.
The direct testimony of Fattoria Santo Stefano
“ We were extremely satisfied with the results obtained with Topper System SEO. This tool has significantly improved page loading speed, providing a smooth and fast browsing experience to our site visitors.
Furthermore, thanks to its advanced features, the plug-in has contributed to significantly reducing the website's CO2 emissions, making it more ecologically sustainable.
We then noticed a dramatic improvement in keyword searches for the site and thanks to Toppersystem's effectiveness in optimizing our content, our website is now consistently included in the top ten search results, giving us greater visibility and traffic.
I highly recommend the Toppersystem plugin to anyone who wants to improve page speed, care about environmental impact, and increase the visibility of their website.
It is an investment that is definitely worth making to achieve significant results. ”
“ We were extremely satisfied with the results obtained with Topper System SEO. This tool has significantly improved page loading speed, providing a smooth and fast browsing experience to our site visitors.
Furthermore, thanks to its advanced features, the plug-in has contributed to significantly reducing the website's CO2 emissions, making it more ecologically sustainable.
We then noticed a dramatic improvement in keyword searches for the site and thanks to Toppersystem's effectiveness in optimizing our content, our website is now consistently included in the top ten search results, giving us greater visibility and traffic.
I highly recommend the Toppersystem plugin to anyone who wants to improve page speed, care about environmental impact, and increase the visibility of their website.
It is an investment that is definitely worth making to achieve significant results. ”
Customer: Fattoria Santo Stefano
Website developer: Rosa Pistolesi
Website: https://www.fattoriasantostefano.it
Case History created by the Topper System SEO team and approved by the Client.
We hope it has been useful to you in making your website successful.
For info and support
We hope it has been useful to you in making your website successful.
For info and support