The Allumeuse PR and Communication agency

The Challenge
Allumeuse is a communication, consultancy and public relations agency focused on the various areas of lifestyle: fashion, food&wine, hospitality and destination wedding. With offices in Milan, Florence and Siena and a partner office in New York, develops communication campaigns of great international impact.

Although the website was online from 04/29/2016, it was rich in content, in Italian, English, and with well-finished graphics, the number of visitors who landed there was low
The website was not present in any of the major search engines.

! Many of the conditions were missing in the structure and script of the pages that would allow them to gain consideration from Search Engines

We needed a precise and targeted SEO intervention capable of making the site faster and more visible on Search Engines by typing: “communication agency Milan”.

Diagram of the initial situation

✓	THEME	DFD Ronneby, ver. 3.4.8
⚠	SECURITY	not available
⚠	SEO PLUGINS	Yoast
✓	HOST	AS47583 Hostinger International Limited
✓	CDN	Cloudflare
⚠	N. PAGES	1252

The solution
The Client contacted the Topper System SEO to   assistance service asking for advice on how he could get the best possible results to appear as high as possible in Search Engines:
The Topper System SEO support service helped the customer in three steps:

1 We recommended installing Topper System SEO, then WordFence.
• Topper System SEO to maximize results on Search Engines of the established keywords.
• WordFence because security in SEO and information technology in general plays a fundamental role.

2 After installation we recommended optimizing all the pages of the site with the Topper System SEO plugin specifying “communication agency Milan” as the main keyword.
We suggested that the Client activate all the features included in the plugin:
• Anti-spam support
• Cache control
• Lazy Load Smart Image
• CO2 Application
• automatic updates of optimized pages

3 We recommended that Customer create an account in Google Search Console and Webmaster Tools in Bing to acquire verified owner status and submit sitemap urls.

Diagram of the final situation

✓	THEME	DFD Ronneby, ver. 3.4.8
✓	SECURITY	Topper System SEO, WordFence
✓	SEO PLUGINS	Topper System SEO, Yoast
✓	TOPER SYSTEM SEO CONFIGURATION	• The pages have been optimized by setting the image optimization level to "None" • The pages have been optimized by setting the "Preload" template to Javascript resources
✓	HOST	AS31034 Aruba S.p.A.
✓	CDN	Cloudflare
✓	N. OPTIMIZED PAGES	109/109

The result
The optimization processes of the Topper System SEO plugin favor an increase in the visibility on the net and in the speed of navigation of the website.
The source codes are optimized to make the site lighter, compatible with modern browsers and with the contents declared in the scripts easier to analyze and understand by Search Engines.










Still today the placements in the respective SERPs are stable.
The combination of the results has generated a great visibility of the Allumeuse Agency website.
The consequent strong credibility has only triggered a process that has helped to increase the number of clients and commissioned works.



Customer: Allumeuse
Website developer: Marco Bottarel 
Website: https://allumeuse.it